Our Refreshed Look and Brand-New Website

| General

In the ever-evolving landscape of the digital world, staying current and relevant is essential. We are excited to announce a significant milestone in our journey – a brand update that includes a modernized logo, refreshed graphics, and targeted messaging that clearly defines our mission; all accompanied by the launch of our new and improved website!

Wild Ones Board President, Loris Damerow shared her support stating, “The brand refresh brings clarity and focus to our mission. I am enthusiastic about the rebranding style guide and appreciate the careful thought that went into creating this relevant new look for our important environmental message. Wild Ones does connect people and native plants for a healthy planet!”

The New Logo:

The evolution of our logo is not a mere aesthetic change but the outcome of a deliberate and thoughtful design process. Rooted in a desire to encapsulate the very essence of our identity, the updated logo harmoniously blends tradition with a contemporary aesthetic.

Central to this design is a deep appreciation for the genesis and essence of our logo – the coneflower. For over three decades, this symbol of resilience and natural beauty has been the representation of our commitment to native plants thriving in every community.

The design team focused on simplicity, versatility, and memorability. The refined color palette and streamlined elements convey a sense of modernity and sophistication. This updated visual identity is not just a cosmetic change; it symbolizes our evolution as a brand and our commitment to adaptability in an ever-changing market. Explore the evolution at https://branding.wildones.org/

The New Website:

In tandem with the logo update, we are thrilled to introduce our brand-new website. This online space is more than just a digital storefront; it’s an immersive experience that aims to provide value to our users, customers, and visitors alike.

Key Features of the New Website:

  1. User-Friendly Interface: Our redesigned website boasts a user-friendly interface, making navigation intuitive and enjoyable for everyone.
  2. Mobile Responsiveness: Recognizing the prevalence of mobile browsing, our website is fully responsive, ensuring a seamless experience across all devices.

Our updated elements and new website mark a pivotal moment in our journey. We believe that these changes not only represent who we are today but also signify our dedication to growth, improvement, and providing an exceptional experience for our members. We invite you to explore our new online presence and join us on this exciting chapter as we continue to innovate, inspire, and connect with our community. Thank you for being a part of our story!